About Bill Bonner

What I Do

I specialize in end‑to‑end digital marketing: content creation, brand storytelling, website design, SEO‑optimized product descriptions, social media strategy, paid advertising, analytics, and performance optimization. From concept to deployment, I focus on solving real business problems—driving visibility, generating demand, and converting attention into revenue.

Industry Focus

I specialize in digital marketing for the outdoor industry, including hunting, shooting sports, and fishing brands. This hands-on experience gives me a deep understanding of the audience, products, regulations, and culture that define these markets. I create content and campaigns that resonate with enthusiasts while remaining compliant, credible, and performance-focused.

While the outdoor industry is a core focus, my skill set translates seamlessly across industries. I regularly work with small businesses, trades, automotive-related companies, and growth-oriented brands that need practical, SEO-driven marketing solutions.

Background & Experience

My career began in production work and evolved into graphic design, spanning both fine art and digital design. Over time, I have led design teams, built and redesigned websites, supported ad campaigns, and created daily content for brands that needed consistent execution paired with strategic thinking.

I have also spent years working alongside and around automotive, ironworking, and construction trades through friends and family. I work on my own vehicles and understand trade‑driven businesses, their audiences, and how to communicate value without fluff.

Interests That Inform My Work

My personal interests strongly influence how I approach content creation and brand storytelling. I spend time hunting, fishing, boating, crabbing on the Oregon coast, and practicing bird and nature photography, including digiscoping. These experiences sharpen my eye for detail, composition, timing, and authenticity—critical elements of high-performing visual and written content.

I also bring a strong mechanical and technical understanding from years around automotive, ironworking, and construction trades. I work on my own vehicles and understand how to market products and services to trade professionals and hands-on audiences without unnecessary jargon or fluff.

How I Add Value

Businesses don’t need a list of tools—they need solutions. I help companies clarify their message, produce high‑quality content, and deploy it across the right channels to reach the right audience. Whether you are a small business needing someone who can cover every aspect of digital marketing or a growing brand looking for a versatile strategist who can execute, I bring practical experience, adaptability, and accountability.

Feel free to reach out to me and let's chat. I love to talk about digital marketing and would love to hear about your business.