Logo and Package Design for Fruity Cool Juice Drink

Project Details

I was to come up with a company name and logo and packaging design. with the help of my daughters coming up with the Company name "Fruity Cool" I began working on a logo. I first started out playing with different fonts and not finding any that would work my concept I made my own font. I plan to make a make one more flavor that is Cool Berry Blend.

Narrowed it down to 4 designs

Then to the final

Here it is on 2 of the juice cartons with more to come

Please note, these were adjusted for print so they appear brighter on screen than on final print.